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It doesn't automatically mean preservative-free. It doesn't mean allergen-free. And it doesn't tell you the full story of what else is inside the bottle.
We have become highly selective about beauty. We question what we put on our faces, bodies and hair. We understand the language of parabens, allergens, preservatives, actives and irritants.
Your clothes, towels and bedding touch far more of your skin, for far longer, than any skincare product ever will. It’s time to think of laundry products as an extension of our skincare regime.
The world has moved forward. Detergent hasn’t. What sits on your fabrics all day can undo everything you do for your skin. Why risk it? Meet the detergent that actually evolved.
Top tips for washing your cold-weather wools and cashmere without the worry of shrinking or time-consuming handwashing.
Even if you’re not a fan of the 10-step skincare routine, you probably cleanse and moisturise regularly. But there’s one skincare step that most of us don’t even think about.