How it all began
Von was a scientist, an organic chemist in fact. Working for one of the biggest laundry detergent companies in the world, he was one of the most respected in his field. When it came to complex formulas, to washing ‘whiter than white’, there was nothing Von didn’t know.
When Rhianne came along and Von became an uncle he knew she deserved better, not just ‘whiter than white’ but ‘gentler than gentle’.
So better he created. Better for the most delicate of skins, the most precious of skins, the most vulnerable of skins.
Better for the parents, babies, grandparents, the whole family. For anyone who wants to be the best they can be. Who understands that caring for the world begins with caring for yourself and those around you.
We have a dream, a vision.
A dream and a vision where we no longer have to compromise in the categories when taking care of those we love most.
A dream and a vision where we can enjoy both effective and gentle solutions that are powerful and kind.
A dream and a vision where the anxieties have been washed away and we feel free to enjoy the delights of the most precious years of our lives – as parents, guardians and carers of those we hold most dear, whether they be on two legs or four.
And through nimble cares, we have everything we need for this dream to come true and this vision to be realised.
That is our dream, that is our vision.
