About Us
Who we are
Hi, we're nimble cares. We use premium, skincare-grade, plant-based ingredients to create cleaning products that actually work.
No harsh chemicals, toxic residues or synthetic fragrances. Just powerful, effective products to streamline your routine and get the job done.
How we started
Our founder, Von, was an organic chemist who has worked for some of the biggest laundry detergent companies in the world - before breaking away to create something better.
For decades, toxic chemicals have dominated the ingredients lists of so many products we use every day. Von began to question why the industry hadn’t evolved: surely we shouldn’t have to make a choice between effective and gentle? So he went back to the lab to formulate a range of laundry and cleaning products built around premium quality, plant-based ingredients.
It’s been a wild journey - from Von’s original formulations to a successful appearance on Dragon’s Den (where Von secured a combined deal from three dragons!) and a rebrand from nimble babies to the nimble cares you see today.
The journey is far from over. We have huge ambitions for nimble cares; we know that there are millions of people across the world who care about cutting back on unnecessary chemicals; people who read the label, ask questions and demand better.
Cleaning has evolved. Join us.
How we care
Our range of eco-friendly, plant-based products are effective, gentle and kind to the family and the planet. Our skincare-grade, plant-based ingredients include coconut, rapeseed, corn, soybean, and citrus fruits.
Our promise to you:
- No toxic chemicals, enzymes, dyes, optical brighteners or synthetic fragrances
- All our products are suitable for the whole family and perfect for even the most sensitive skin
- We offer full ingredient transparency for your peace of mind (ingredients for each product are listed here on the website - take a look)
- We use less than half of the ingredients of other leading brands, but deliver the same brilliant results (usually better, if we’re honest)
- Quality ingredients don’t have to break the bank. Our products are super concentrated, meaning they last up to twice as long as their competitors
